Online marketing has imposed a big impact on both the smaller & bigger organizations. In fact, it is actually wiping out the traditional marketing through its approach. The concept of online marketing is also relative and varies from organization to organization depending on their amplitude, work culture & capital. With a lot of techniques that belong to different categories, online marketing has a bouquet of strategies for all the organizations, whether small or large, whether with a huge capital investment not.A big part of the online marketers think that online marketing is limited to SEO, SMO & SEM, where in reality, a lot of other online marketing strategies have already arrived at the end of 2016 and some of them are still coming since the beginning of 2017. So, as the field of online marketing is quite vast and very much volatile, therefore, the biggest online marketing experts always do the experiment and upgrade themselves to cope up with these changes.But geniuses are geniuses and we can’t wait for being one of them without doing nothing. So, before we lose the game and stay backward, here are certain strategies for you that are dominantly impacting the field of online marketing in the present year of 2017 too!Voice searchNot to say much, Google itself is emerging to the voice call search process. As online marketing majorly works around the search protocol, so the evolution of this latest search technique makes the game easier! Search by voice takes comparatively lesser time and freedom to choose the language users to want and is practically a very optimized method than the general search because it is easier and rapid in terms of showing results on the SERPs. With the rapid growth of voice search on the smartphones over almost all the countries of the world, the reach of this type of search has grabbed half the world of online marketing with its flexibility, smoothness and facilitated terms & conditions.Niche Content CurationGoogle now supports GIFs & videos on the SERPs that directly approach the viewers once they open the page. Once any topic is searched, along with the text contents and images, videos and GIF files also open up to optimize the understanding of the users. The crawler of Google crawls the websites and find out the videos and GIFs and when anyone searches for the niche term, the related videos and GIFs are displayed from the cache. This process has already started in the larger portion of the USA and in the near future, it is expected that this feature will dominate the entire virtual world.Mobile Responsive MarketingThe ‘big switch’ from the big screen to the small screen, more specifically, from desktop to smartphones has compelled the invention of responsive content. As more and more people are accessing the websites through the smartphones, along with the design, the contents need to be mobile friendly. To keep pace with this change, the online marketing strategies are also evolving into being mobile responsive.Live Streaming Cuts The Snow!To redeem online marketing from its old, almost obsolete freezing mode, the social media sites have launched the live streaming in the year 2016. The concept clarifies the objective that checking out the ‘at present scenario’ of the host makes the branding strong. With the help of the faster internet facility and the omnipresence of the smartphones, live video streaming channelizes the constant flow of endorsement and grab the attention of more public. As the amenity gets more and more attention, it is to hope that in the present year, we are going to get this feature more optimized.The ‘Go Getter’ Influencer MarketingInfluencer marketing is the latest in, in the online marketing in 2016. As a consequence, more and more industries are striving to apply this strategy, but without a proper knowledge of how to leverage it for a proper business progression. As influencer marketing focuses less on the direct approach to the targeted group of customers and focuses more on the key leaders or influencers to generate more traffic to your business, it empowers the online marketing from a new perspective.Content Marketing & Dense ContentContent density is the major requirement of organic SEO services. High-quality content and proper keyword stuffing in a website helps to grab the attention of the viewers and enables the website to gain the traffic easily.The ratio of the content on a page and the size of it is referred as content density. If a web page has a higher content density rate it ranks better in the Search Engine Ranking Pages or SERPs. This is because, with a higher content density rate, the crawler crawls the website and finds it more quickly.As people have less time to read the entire article, highlighting the particular portion of the articles that can make the deal is the key to success. Dense content marketing focuses on the chosen content that helps in achieving a good deal of traffic through content marketing.
Making Sense of Separately Managed Accounts and Individually Managed Accounts
Individually Managed Accounts (IMAs) and Separately Managed Accounts (SMAs) both offer investors a highly transparent managed share portfolio while avoiding the tax distortions that come with pooled investment vehicles such as managed funds.However, there are some important differences between individually and separately managed accounts and while they may sound very similar, these differences can have a significant impact on investment performance, suitability, and tax effectiveness.In General, Separately Managed Accounts are a good alternative to managed funds for many investors, while investors with $1 million or more, are likely to find the features of an IMA more compelling.The key differences between the two types of managed accounts rests in their approach to building an investment portfolio.SMAs are constructed with a ‘model portfolio’ where each investor receives precisely the same portfolio, based on a template created by the fund manager. IMAs however, are constructed individually for each investor, although each account will share some common holdings. These two approaches have some important differences:Investors in a SMA may buy stocks that have already enjoyed most of their returns, but remain in the model portfolio to avoid realising capital gains tax. IMA investors however will receive a portfolio that is assembled incrementally, as attractive opportunities arise.For the same reason, new investors in Separately Managed Accounts will receive a larger position in stocks that have already performed well, while IMA investors are likely to receive larger holdings in stocks the investment manager believes will perform well in future.IMAs also provide the ability to tailor the portfolio to the investor’s circumstances. For instance, an IMA manager may place more weight on generating franked dividends for a SMSF, while long term capital appreciation could be more valuable for an investor with a high tax rate. These differences in investment management help produce good after tax results for each investor. Since every investor in a SMA receives the same portfolio, the Separately Managed Account manager cannot factor individual considerations into their management.Both structures will allow the transfer an existing portfolio, with the IMA providing some additional flexibility and tax advantages. When importing an existing portfolio into a SMA, only those shares contained in the model portfolio will be retained and only to the proportion held in the model portfolio. Therefore, investors may still realise capital gains when entering an SMA. Conversely, a diligent IMA manager will adapt the existing portfolio over time and with consideration to tax events.Both offer tax effective investment management to tax conscience investors.For investors wishing to exclude individual stocks or sectors, an Individually Managed Account manager will hold alternative positions, while the SMA will generally hold cash in lieu of the excluded positions. This can have a significant impact on the portfolio’s overall returns.In executing trades, SMA investors will generally receive ‘at market’ prices on their transactions, while an IMA manager may attempt to get best execution and/or exercise discretion over the timing of buys and sells.Service levels are also different, with holders of Separately Managed Accounts receiving a service akin to a managed fund. while those using Individually Managed Accounts have ongoing access to the fund manager responsible for their portfolio and will likely receive personalised reporting.
Revive Your Businesses With Digital Marketing
What is digital marketing?
Promoting or marketing your product or services on the digital platforms, including the internet, mobile phones and display advertisements is collectively known as digital marketing. With the internet becoming an integral part of everyone’s life, the way of marketing products and services too has evolved and every brand and business is using technology to reach out to the maximum number of people. It is being used to entice potential buyers and inform the existing customer base of new arrivals.Why choose digital marketing over traditional marketing?
Following are the reasons that show digital marketing is a wise investment and effective channel that can help in the growth of business:
Cost-effective in comparison to Traditional marketing: New and small businesses having a tight budget and should opt for digital marketing for quick and effective results. They can analyze the fruitfulness of different strategies being applied and accordingly choose which to go further with.
More power to small companies: Small companies can interact with multiple numbers of customers even without having call centers across the world where they don’t even have physical branches.
Higher conversion rate: Success of business enterprises is measured in terms of percentage of conversion of incoming traffic into leads, sales or subscribers. Digital marketing programs help you to opt out from a number of options that can help you get a higher conversion rate. Some of these tools are Search Engine Optimization, email marketing and social media marketing.
Get better revenues: With higher conversion rate comes higher number of sales and ultimately better revenue that can be invested in expanding business and workforce.
Helps in building brand Reputation: It helps in interacting with people who might be interested in your product and services. If you provide your customer what you promised, they will also help you by word of mouth.
Make use of the next generation technology: The world is welcoming “internet of Things” which is a global ecosystem comprising of interconnected smart gadgets like tablets, computers, smartphones and smart-watches etc. It is going to play a crucial role in the future and a course in digital marketing in advance is going to give you an edge over others.
A course in marketing from a reputed institute not just helps you understand different facets of marketing and makes you techno-friendly, but it also helps you in understanding the minutes of business strategies.What a marketing course has to offer you?
During the course, you would come across the benefits of online marketing over traditional marketing. Valuable sessions about web hosting server, domain registration, TLD and SLD servers, Windows and Linux servers are an integral part of digital marketing course. A well-planned curriculum comprises of syllabus segregated in different modules dealing with topics like social media optimization and marketing, SEO basics, Google ads, email marketing and lots more. By the time you complete the course, you will have a clear vision and mission to implement digital marketing and make the best out of it to impart new heights to your business.