If you follow the baby boomer demographics and you are a baby boomer (born between 1946-1964) you begin to wonder about a lot of things because the numbers are staggering when it comes to our generation. We are 76 million strong. (39)They numbers say that 64 million baby boomers (over 40 percent of the US labor force) will be eligible to retire in large numbers by the end of the decade. Statistics also show that the average retirement age today is 63 because baby boomers are staying on the job longer, either by choice or because they need to stay employed. (57)The increase in retirement age from 55 to 63 represents a trend for baby boomers and requires a change in our culture to recognize that retirement age is an arbitrary number and must be adjusted to respect the choice many make to stay in the work force. (45)As a society we must change our vocabulary and shift the paradigm that life begins to decline once a person enters the fifth decade of life, to life for many is just getting started in the fifth decade. If we replace the word retirement with “transitional phase”, for example it creates a different image in our minds and leaves more room for individual design of that phrase rather than a “one size fits all mentality”.(75)The word retirement leaves no room for variation on that theme in terms of employment and it is very cut and dry… either you are working or you are retired. Why can’t employers work with employees of retirement age to develop a transitional plan that allows the worker to remain productive and the employer to continue to benefit from the knowledge and skills provided by the experienced employee? (68)
Proven Article Marketing Tips in Terms of Article Titles
The first article marketing tip that you need to look at when drafting a post is the title. This is because, the first thing people see when they visit an article directory or visit your blog is the article title. Since there are thousands of articles, you have to make sure that your titles are captivating enough to grab the attention of readers.
On this article you will find some simple and effective article marketing tips to better improve your online marketing campaign.
A strategy to consider is “Question titles”: If you pose to your reader questions that are aimed at resolving their issues you will sure get their attention. The idea behind this article marketing tip is to trigger readers to ask themselves whether they are doing something right or not. Identify one issue that challenges people in your market niche and address it in question format.
“How to titles”: This article promotion idea best works when you have instructions that help readers resolve a certain issue. It can also work perfect and get the attention of readers when the body of the article is in point form. Most importantly make sure that the article title addresses your target audience challenges.
Then there is the “The Keyword Title”: For any online business person seeking to rank high on search engine listings then this is the way to go. With proper use of both short and long tail keyword phrases in your article title, search engines will be picking your articles and indexing them on their first or second page. The idea behind this article marketing tip is to avoid over stuffing your article with keywords.
One thing that cuts across all these article marketing tips is making sure that your content is informative and insightful. Your articles should always aim at adding value to readers rather than posting content full of marketing pitches. In addition, when you identify a title that is doing remarkably well, try to write another headline in a similar format.
For more educative material on article marketing tips follow the links below.
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