Digital Marketing Strategies

If you follow the baby boomer demographics and you are a baby boomer (born between 1946-1964) you begin to wonder about a lot of things because the numbers are staggering when it comes to our generation. We are 76 million strong. (39)They numbers say that 64 million baby boomers (over 40 percent of the US labor force) will be eligible to retire in large numbers by the end of the decade. Statistics also show that the average retirement age today is 63 because baby boomers are staying on the job longer, either by choice or because they need to stay employed. (57)The increase in retirement age from 55 to 63 represents a trend for baby boomers and requires a change in our culture to recognize that retirement age is an arbitrary number and must be adjusted to respect the choice many make to stay in the work force. (45)As a society we must change our vocabulary and shift the paradigm that life begins to decline once a person enters the fifth decade of life, to life for many is just getting started in the fifth decade. If we replace the word retirement with “transitional phase”, for example it creates a different image in our minds and leaves more room for individual design of that phrase rather than a “one size fits all mentality”.(75)The word retirement leaves no room for variation on that theme in terms of employment and it is very cut and dry… either you are working or you are retired. Why can’t employers work with employees of retirement age to develop a transitional plan that allows the worker to remain productive and the employer to continue to benefit from the knowledge and skills provided by the experienced employee? (68)