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Video Marketing – Trump the Competition and Win New Customers In No Time

As a savvy marketer, you’re always looking for an edge. Competition for customers is keen. You need to generate leads, build your brand, and promote your products and services.

Fortunately, online video marketing helps you do that. And when it’s properly integrated you’ll see results in a zip.

Simply put video marketing works and now ranks as the sixth most popular content marketing tactic. Seventy percent of B2B marketers create online video.

Let’s examine five compelling facts about online video marketing:

Fact #1: Online video marketing is exploding

To say that video marketing is growing is an understatement. Its rate of acceptance and adoption is remarkable. Alexa, for example, ranks YouTube, as the third most popular website in the world. In just the U.S., YouTube has over 189 million unique viewers.

But effective marketing must be targeted. For B2B marketers that’s not a problem. Today, 83% of senior executives watch more online video than last year, according to a survey by Forbes Insights.

This means you can achieve greater exposure. More viewers – viewers that matter – lead to more customers. And more customers lead to more sales. You won’t have to explain this to your boss.

Fact #2: Online video marketing is versatile

One reason online video is so popular lies in its versatility. Marketers can use online video to repurpose other marketing materials such as white papers and case studies.

Also, marketers can promote their products and services using a fresh delivery method that informs, educates and even entertains prospects.

Internet videos can be found in e-newsletters, blogs and websites. And prospects and customers can subscribe to them as RSS feeds.

Let’s not forget social media. Videos abound on sites like Twitter, Facebook, LinkedIn and Google+, to name a few.

Versatility translates into extraordinary marketing power. Video introduces a new way of communicating. It enhances existing marketing platforms by bringing them to life, such as email marketing.

This uncovers a sea of new consumers who perhaps wouldn’t “read” your content. Viewing videos is faster and in many cases more preferable to reading text. Now you’re reaching a wider audience.

Fact #3: Shareability is fast and effortless

In the same Forbes study mentioned above, 54% of senior executives said they share

videos with their colleagues every week. A slightly greater percentage, 59%, says they receive work-related videos.

Again, these statistics show that online videos are highly shareable. More important to B2B marketers is that decision makers share and receive these videos.

The future for sharing videos online is bright. The data suggest this trend will significantly increase. Younger executives share videos at much greater rates. While 47% of all executive say they post videos to social networks, that percentage increases to 69% for younger executives.

Fact #4: Video Search Engine Optimization Extends Reach and Access

Search engine optimization work wonders for textual content. And it works especially well for videos. As with text, video content has to be useful. Relevant and valuable content attracts prospects.

For videos embedded on your website, you can optimize videos by including keywords in the title. And use those keywords in the description.

On YouTube you have three opportunities to add keywords. A form pops up that includes fields for the title, the description and tags.

Optimizing your videos makes them easier for your target audience to find. Keep those senior executives in mind when optimizing your videos.

Fact #5: Internet Video Achieves Great Impact with Low Cost

By now, I’m sure you agree that video marketing has great impact. It reaches millions of viewers, depending on the platform you use. Its shareability is instantaneous. And it does a good job in reaching and attracting your target market.

Video drives action. According to a Forrester report, click-through rates easily double and even triple when inserting video into emails.

Michael Miller, author of The Idiot’s Guide to Video Marketing estimates that a business can invest as little as a $1,000 dollars to develop quality videos. Some businesses may not need an investment at all.

Round Out Your Marketing Campaigns with Video

If you haven’t already integrated videos into your marketing, consider adding it now.

You can easily rev up your lead generation and branding by adding online video to your marketing mix. Video has many advantages with no obvious downside.

It adds another dimension to your marketing content, while expanding your prospect universe. More viewers lead to more conversions. More conversions lead to more profits.

It’s fast. It’s affordable. Most importantly, your customers love it.

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Making Sense of Separately Managed Accounts and Individually Managed Accounts

Individually Managed Accounts (IMAs) and Separately Managed Accounts (SMAs) both offer investors a highly transparent managed share portfolio while avoiding the tax distortions that come with pooled investment vehicles such as managed funds.However, there are some important differences between individually and separately managed accounts and while they may sound very similar, these differences can have a significant impact on investment performance, suitability, and tax effectiveness.In General, Separately Managed Accounts are a good alternative to managed funds for many investors, while investors with $1 million or more, are likely to find the features of an IMA more compelling.The key differences between the two types of managed accounts rests in their approach to building an investment portfolio.SMAs are constructed with a ‘model portfolio’ where each investor receives precisely the same portfolio, based on a template created by the fund manager. IMAs however, are constructed individually for each investor, although each account will share some common holdings. These two approaches have some important differences:Investors in a SMA may buy stocks that have already enjoyed most of their returns, but remain in the model portfolio to avoid realising capital gains tax. IMA investors however will receive a portfolio that is assembled incrementally, as attractive opportunities arise.For the same reason, new investors in Separately Managed Accounts will receive a larger position in stocks that have already performed well, while IMA investors are likely to receive larger holdings in stocks the investment manager believes will perform well in future.IMAs also provide the ability to tailor the portfolio to the investor’s circumstances. For instance, an IMA manager may place more weight on generating franked dividends for a SMSF, while long term capital appreciation could be more valuable for an investor with a high tax rate. These differences in investment management help produce good after tax results for each investor. Since every investor in a SMA receives the same portfolio, the Separately Managed Account manager cannot factor individual considerations into their management.Both structures will allow the transfer an existing portfolio, with the IMA providing some additional flexibility and tax advantages. When importing an existing portfolio into a SMA, only those shares contained in the model portfolio will be retained and only to the proportion held in the model portfolio. Therefore, investors may still realise capital gains when entering an SMA. Conversely, a diligent IMA manager will adapt the existing portfolio over time and with consideration to tax events.Both offer tax effective investment management to tax conscience investors.For investors wishing to exclude individual stocks or sectors, an Individually Managed Account manager will hold alternative positions, while the SMA will generally hold cash in lieu of the excluded positions. This can have a significant impact on the portfolio’s overall returns.In executing trades, SMA investors will generally receive ‘at market’ prices on their transactions, while an IMA manager may attempt to get best execution and/or exercise discretion over the timing of buys and sells.Service levels are also different, with holders of Separately Managed Accounts receiving a service akin to a managed fund. while those using Individually Managed Accounts have ongoing access to the fund manager responsible for their portfolio and will likely receive personalised reporting.

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Online lab report writing

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