What Should a Reference Page Look Like?

There are multiple documents involved in the job-search process: your résumé, your cover letter and your follow-up or thank-you letter. If you haven’t done so already, consider adding one more item to your application package: a reference page. Since prospective employers almost always ask for references, it’s smart to have a list immediately available for them to look over.Employers use a number of strategies to get to know job candidates and make a determination about the candidate’s suitability for employment. Contacting references is a key part of the process. However, listing references on your résumé is a bad idea. It’s better to use every inch of your résumé to showcase your skills and education; putting references down could appear as filler. The best way to share your references is by showcasing them on their own page.A reference page is much simpler to write than a résumé or cover letter, but don’t overlook its importance. This step requires nearly as much thought and analysis. You must use care, thoughtfulness and communicate openly with the people you’ve chosen as your references. More than one person has lost out on a position for failing to properly vet references. While you don’t want to be portrayed as a saint without imperfections, you want to make sure your references share your goal of helping you find new employment, and keep that in mind when speaking to potential employers.The accepted standard is three professional references, such as supervisors and co-workers, and three personal references. Personal references, which allow prospective employers to see another side of you, can be people you know from volunteer activities, church, or school. Avoid choosing personal references that are too personal, like spouses and parents.Once you’ve contacted your references, obtained their approval, and collected their information, you need to create your reference page. Don’t simply type out the information; remember you’re creating a package of documents to represent you to your employer. The same level of care you put into your résumé and cover letter should go into your reference sheet. As a résumé writer, I give the reference page the same heading as the résumé, and use the same font. I use bold text and italicized text sparingly, to emphasize job titles or places of employment, and follow the same format for each reference:NameTitleOrganizationAddressE-mailPhone/FaxAs with your other job-search documents, you want to make sure you proofread, focusing on the contact information for each reference. A misused letter or number could result in missed communication, causing embarrassment for you along with a possibly missed opportunity.Try to view the reference page as one more item to represent you to employers, and give it the same care and attention you give the rest of your application package.

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Revive Your Businesses With Digital Marketing

What is digital marketing?
Promoting or marketing your product or services on the digital platforms, including the internet, mobile phones and display advertisements is collectively known as digital marketing. With the internet becoming an integral part of everyone’s life, the way of marketing products and services too has evolved and every brand and business is using technology to reach out to the maximum number of people. It is being used to entice potential buyers and inform the existing customer base of new arrivals.Why choose digital marketing over traditional marketing?
Following are the reasons that show digital marketing is a wise investment and effective channel that can help in the growth of business:
Cost-effective in comparison to Traditional marketing: New and small businesses having a tight budget and should opt for digital marketing for quick and effective results. They can analyze the fruitfulness of different strategies being applied and accordingly choose which to go further with.

More power to small companies: Small companies can interact with multiple numbers of customers even without having call centers across the world where they don’t even have physical branches.

Higher conversion rate: Success of business enterprises is measured in terms of percentage of conversion of incoming traffic into leads, sales or subscribers. Digital marketing programs help you to opt out from a number of options that can help you get a higher conversion rate. Some of these tools are Search Engine Optimization, email marketing and social media marketing.

Get better revenues: With higher conversion rate comes higher number of sales and ultimately better revenue that can be invested in expanding business and workforce.

Helps in building brand Reputation: It helps in interacting with people who might be interested in your product and services. If you provide your customer what you promised, they will also help you by word of mouth.

Make use of the next generation technology: The world is welcoming “internet of Things” which is a global ecosystem comprising of interconnected smart gadgets like tablets, computers, smartphones and smart-watches etc. It is going to play a crucial role in the future and a course in digital marketing in advance is going to give you an edge over others.
A course in marketing from a reputed institute not just helps you understand different facets of marketing and makes you techno-friendly, but it also helps you in understanding the minutes of business strategies.What a marketing course has to offer you?
During the course, you would come across the benefits of online marketing over traditional marketing. Valuable sessions about web hosting server, domain registration, TLD and SLD servers, Windows and Linux servers are an integral part of digital marketing course. A well-planned curriculum comprises of syllabus segregated in different modules dealing with topics like social media optimization and marketing, SEO basics, Google ads, email marketing and lots more. By the time you complete the course, you will have a clear vision and mission to implement digital marketing and make the best out of it to impart new heights to your business.