Online marketing has imposed a big impact on both the smaller & bigger organizations. In fact, it is actually wiping out the traditional marketing through its approach. The concept of online marketing is also relative and varies from organization to organization depending on their amplitude, work culture & capital. With a lot of techniques that belong to different categories, online marketing has a bouquet of strategies for all the organizations, whether small or large, whether with a huge capital investment not.A big part of the online marketers think that online marketing is limited to SEO, SMO & SEM, where in reality, a lot of other online marketing strategies have already arrived at the end of 2016 and some of them are still coming since the beginning of 2017. So, as the field of online marketing is quite vast and very much volatile, therefore, the biggest online marketing experts always do the experiment and upgrade themselves to cope up with these changes.But geniuses are geniuses and we can’t wait for being one of them without doing nothing. So, before we lose the game and stay backward, here are certain strategies for you that are dominantly impacting the field of online marketing in the present year of 2017 too!Voice searchNot to say much, Google itself is emerging to the voice call search process. As online marketing majorly works around the search protocol, so the evolution of this latest search technique makes the game easier! Search by voice takes comparatively lesser time and freedom to choose the language users to want and is practically a very optimized method than the general search because it is easier and rapid in terms of showing results on the SERPs. With the rapid growth of voice search on the smartphones over almost all the countries of the world, the reach of this type of search has grabbed half the world of online marketing with its flexibility, smoothness and facilitated terms & conditions.Niche Content CurationGoogle now supports GIFs & videos on the SERPs that directly approach the viewers once they open the page. Once any topic is searched, along with the text contents and images, videos and GIF files also open up to optimize the understanding of the users. The crawler of Google crawls the websites and find out the videos and GIFs and when anyone searches for the niche term, the related videos and GIFs are displayed from the cache. This process has already started in the larger portion of the USA and in the near future, it is expected that this feature will dominate the entire virtual world.Mobile Responsive MarketingThe ‘big switch’ from the big screen to the small screen, more specifically, from desktop to smartphones has compelled the invention of responsive content. As more and more people are accessing the websites through the smartphones, along with the design, the contents need to be mobile friendly. To keep pace with this change, the online marketing strategies are also evolving into being mobile responsive.Live Streaming Cuts The Snow!To redeem online marketing from its old, almost obsolete freezing mode, the social media sites have launched the live streaming in the year 2016. The concept clarifies the objective that checking out the ‘at present scenario’ of the host makes the branding strong. With the help of the faster internet facility and the omnipresence of the smartphones, live video streaming channelizes the constant flow of endorsement and grab the attention of more public. As the amenity gets more and more attention, it is to hope that in the present year, we are going to get this feature more optimized.The ‘Go Getter’ Influencer MarketingInfluencer marketing is the latest in, in the online marketing in 2016. As a consequence, more and more industries are striving to apply this strategy, but without a proper knowledge of how to leverage it for a proper business progression. As influencer marketing focuses less on the direct approach to the targeted group of customers and focuses more on the key leaders or influencers to generate more traffic to your business, it empowers the online marketing from a new perspective.Content Marketing & Dense ContentContent density is the major requirement of organic SEO services. High-quality content and proper keyword stuffing in a website helps to grab the attention of the viewers and enables the website to gain the traffic easily.The ratio of the content on a page and the size of it is referred as content density. If a web page has a higher content density rate it ranks better in the Search Engine Ranking Pages or SERPs. This is because, with a higher content density rate, the crawler crawls the website and finds it more quickly.As people have less time to read the entire article, highlighting the particular portion of the articles that can make the deal is the key to success. Dense content marketing focuses on the chosen content that helps in achieving a good deal of traffic through content marketing.
Is Online Shopping Better Than Actually Going to the Malls?
In the last few years, there has been a dramatic increase in online shopping. Despite difficult economic times, online shopping is thriving. There are a number of reasons why online shopping has become more popular than going to traditional ‘brick and mortar’ shopping malls.
Below are a number of reasons why online shopping is better than actually going to the malls:
1. Going to a traditional shopping mall requires getting ready, getting the proper clothing, doing your hair and make up, making sure you have your money, and getting in your vehicle and driving there. When you shop online, you just switch on the computer, connect to the internet, and start shopping. It is easy, convenient, and it does not matter what are wearing and what you look like.
2. Transportation can be a hassle when you shop at a traditional mall. You have to spend money on fuel, fight the traffic, locate a parking spot, and carry all your purchased items to the car. With online shopping, you don’t have to worry about transportation hassles and often your packages are delivered right to the door. If you don’t have a car, taking a bus can be a real hassle when going to a mall.
3. Shopping malls are well-known for the crowds. It can be frustrating trying to get the items you want to purchase. With online shopping, there are no pushy crowds and you can relax and enjoy your online shopping experience.
4. Shopping online is better for the environment. Most online retailers keep their items at a central distribution centre so there is less energy being used which is better for the planet. Retail stores have such energy consuming things as lights and heating and cooling units. As well, shipping from online stores is better on the environment. According to the Center for Energy and Climate Solutions, “shipping two 20 pound packages by overnight air – the most energy-intensive delivery mode – still uses 40 percent less fuel than driving 20 miles round-trip to the mall or store.”
5. Online shopping is a definite time saver. Most people shop on the weekends. Many shopping experiences at a traditional mall can take an entire day. Online shopping saves time so you can enjoy the rest of your weekend. Or, you may have the weekend free if you online shop during the weekday. You can shop any time of the day or night.
6. You can save a lot of money when you online shop. There are many deals on the internet just waiting to be scooped up. As well, most online shops offer free shipping on a certain amount purchased. You are also paying a cheaper price because online stores have less overhead.
7. Shopping online gives access to millions of different products. When you go to a shopping at a shopping mall, you only have access to what the stores have in stock so you end up going from store to store trying to find what you are looking for. Sometimes, it is not always available. When shopping online, you almost always find what you are looking for. You can also comparison shop to find the deals.
Online shopping is continuing to grow at astounding rates. With improvements in secure payment processing, the online shopping industry shows no signs of slowing down. More consumers are discovering that it is a great way to find exactly what you are looking for at a low price.
Real Estate Investing: Apartments – How to Find a Good Property Manager
How do you find good property management? After all, you’ll pay if you don’t have a skillful, competent, honest property manager.How do you find good candidates for property management? The secret is referrals, lots of them. I speak with a lot of property owners about the possibility of my company buying their property, regardless of whether they are interested in selling. I ask them who currently manages their property and whether they are happy with them.I ask other property managers who manage other types of property – retail, for example – if they know of a good multifamily property manager. I ask everyone else I come across in related businesses, including attorneys and insurance agents. I like to get several referrals to the same property manager.Make sure your investment focus matches your property manager’s expertise. Don’t have a luxury class A property manager manage your working class C properties. Do your needs match the skills of the property manager? Do you need rehabilitation managed? Match the size of your properties with the size and capacity of your property manager. You don’t want to be your property manager’s smallest property. Calls get returned quickly when you are one of the largest customers.Interview your property manager, inspect one of the properties the manager currently manages and ask to see a rent-ready unit. Is their definition of rent-ready the same as yours? I remember one prospective property manager stepping over some trash on the ground outside a managed property. They just didn’t care. Find out who their favorite contractors are for plumbing, electrical, roofing, etc. What are the reputations of those contractors?Does the property manager know what’s going on in the rental market and how to react to it?Make sure your contact and discussions set the groundwork for a constructive business relationship. Make sure you are clear about your property manager’s repairs expense limit. Make sure you are on the same page about handling non-paying tenants and evictions.Monitor and verify. What do your monthly financials look like? Is it clear what your expenses are? How quickly are vacant units being made ready? How quickly are they being rented? How does the property look compared with similar properties in the area? When something doesn’t go as planned, what corrective action is being taken? One definition of insanity is doing the same thing over and over and expecting different results. Is that what your property manager is doing to rent your vacant units?In one market, I have a college student who takes pictures of potential property purchases. If I haven’t recently been by a property I own, I’ll have her go take pictures of it for me.