Video Marketing – Trump the Competition and Win New Customers In No Time

As a savvy marketer, you’re always looking for an edge. Competition for customers is keen. You need to generate leads, build your brand, and promote your products and services.

Fortunately, online video marketing helps you do that. And when it’s properly integrated you’ll see results in a zip.

Simply put video marketing works and now ranks as the sixth most popular content marketing tactic. Seventy percent of B2B marketers create online video.

Let’s examine five compelling facts about online video marketing:

Fact #1: Online video marketing is exploding

To say that video marketing is growing is an understatement. Its rate of acceptance and adoption is remarkable. Alexa, for example, ranks YouTube, as the third most popular website in the world. In just the U.S., YouTube has over 189 million unique viewers.

But effective marketing must be targeted. For B2B marketers that’s not a problem. Today, 83% of senior executives watch more online video than last year, according to a survey by Forbes Insights.

This means you can achieve greater exposure. More viewers – viewers that matter – lead to more customers. And more customers lead to more sales. You won’t have to explain this to your boss.

Fact #2: Online video marketing is versatile

One reason online video is so popular lies in its versatility. Marketers can use online video to repurpose other marketing materials such as white papers and case studies.

Also, marketers can promote their products and services using a fresh delivery method that informs, educates and even entertains prospects.

Internet videos can be found in e-newsletters, blogs and websites. And prospects and customers can subscribe to them as RSS feeds.

Let’s not forget social media. Videos abound on sites like Twitter, Facebook, LinkedIn and Google+, to name a few.

Versatility translates into extraordinary marketing power. Video introduces a new way of communicating. It enhances existing marketing platforms by bringing them to life, such as email marketing.

This uncovers a sea of new consumers who perhaps wouldn’t “read” your content. Viewing videos is faster and in many cases more preferable to reading text. Now you’re reaching a wider audience.

Fact #3: Shareability is fast and effortless

In the same Forbes study mentioned above, 54% of senior executives said they share

videos with their colleagues every week. A slightly greater percentage, 59%, says they receive work-related videos.

Again, these statistics show that online videos are highly shareable. More important to B2B marketers is that decision makers share and receive these videos.

The future for sharing videos online is bright. The data suggest this trend will significantly increase. Younger executives share videos at much greater rates. While 47% of all executive say they post videos to social networks, that percentage increases to 69% for younger executives.

Fact #4: Video Search Engine Optimization Extends Reach and Access

Search engine optimization work wonders for textual content. And it works especially well for videos. As with text, video content has to be useful. Relevant and valuable content attracts prospects.

For videos embedded on your website, you can optimize videos by including keywords in the title. And use those keywords in the description.

On YouTube you have three opportunities to add keywords. A form pops up that includes fields for the title, the description and tags.

Optimizing your videos makes them easier for your target audience to find. Keep those senior executives in mind when optimizing your videos.

Fact #5: Internet Video Achieves Great Impact with Low Cost

By now, I’m sure you agree that video marketing has great impact. It reaches millions of viewers, depending on the platform you use. Its shareability is instantaneous. And it does a good job in reaching and attracting your target market.

Video drives action. According to a Forrester report, click-through rates easily double and even triple when inserting video into emails.

Michael Miller, author of The Idiot’s Guide to Video Marketing estimates that a business can invest as little as a $1,000 dollars to develop quality videos. Some businesses may not need an investment at all.

Round Out Your Marketing Campaigns with Video

If you haven’t already integrated videos into your marketing, consider adding it now.

You can easily rev up your lead generation and branding by adding online video to your marketing mix. Video has many advantages with no obvious downside.

It adds another dimension to your marketing content, while expanding your prospect universe. More viewers lead to more conversions. More conversions lead to more profits.

It’s fast. It’s affordable. Most importantly, your customers love it.

Experiential Learning

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7 Insightful and Timeless Quotations on the Importance of Knowledge and Education

All through history, great thinkers from all areas of society have spoken on the importance of having a good education, but recently the importance of a good education has been under attack. Critic’s claim it’s gotten too expensive and has very little value compared to its costs.

History as well as the current geopolitical circumstances proves that the long term cost of an uneducated society can be even more disastrous. With so many nations developing at a frantic rate, the need for a top notch education system can’t be overestimated. In order for us to remain competitive we need people with the knowledge, skills and discipline for the next century. Many developing nations already recognize that their most valued asset is their young. In some countries after a person graduates from high school, they’re required to either join the military or go to college, cost free. Both are part of a continuing education that helps impart critical thinking skills, discipline, and life skills. Some countries even recognized that education is a right and not a privilege as some claim.

After years of researching and collecting quotations for my books as well as motivation material for my sales force, I’ve compiled an extraordinary amount of wisdom on the importance of having a good education. The amount of wisdom that I’ve compiled is too large for an article of this size, so I’m only listing several of my favorites. Some of my other articles are about the profound wisdom passed down the ages, but without a solid education and good critical thinking skills they lose most of their insight.

If you think that education is expensive, try ignorance.

- Derek Bok 1930 -; American lawyer & educator.

A proper education is now mistakenly thought as a business rather than an investment. We don’t live in a bubble and a society with a sub-par education system will feel its effects for decades to come in all sectors of society. The fact is that in the long run, education pays out dividends far more valuable than money or wealth.

Liberty cannot be preserved without general knowledge among the people.

- John Adams 1735 – 1826; American Politician, 2nd President of the U.S., a founding father of the U.S., diplomat, & first Vice President of the U.S.

People from all nations, in all areas of society; instinctually know that education is essential, if people want to keep their freedoms. An uneducated population is susceptible to manipulation by the powers that be, who can use various techniques to influence one or thousands of people into action or inaction. (See my other article on communication)

Let’s trace the birth of an idea. It’s born as rampant radicalism, then it becomes progressivism, then liberalism, then it becomes moderate, conservative, outmoded, and gone.

- Adam Clayton Powell Jr. 1908 – 1972; American politician & pastor.

One of the facts of life is change and most change comes with the birth of new ideas. At first people are suspect of new ideas because it challenges the conventional thinking, interferes with their current beliefs, will require people to make changes that many have gotten used to, or interferes with the benefits that most people derive from the current system, even though the current system cause a tremendous amount of problems for the vast majority.

As more and more people get used to the idea and see the benefits, it moves along its life cycle. Until finally, due to enormous other changes occurring in the world, the idea is no longer feasible because it’s incompatible with the changed world. Eventually needing to be replaced with newer ideas.

It’s useful to take away 2 things in regards to this quote. One: Change is always needed and constant. Two: The life cycle of an idea as well as where that idea is in its life cycle. Communism for example would be on the outer edges of “Outmoded” just about to cross over into gone.

New ideas are always needed but they also need to be critically scrutinized as to their costs and benefits without regard to the challenges they provide to the current established ideas. Emotions need to be taken out of the equation. Done properly, idea’s like Communism would never have taken hold and rightly so, didn’t in most parts of the world. Due to constant change cause by flood of new ideas, we need people with proper knowledge and education to critically evaluate every aspect of these new ideas.

I hear and I forget. I see and I remember. I do and I understand.

- Confucius 551 BC – 479 BC; Chinese teacher, politician, & philosopher.

Nothing substitutes for experience. Knowledge and education are incomplete without experience. You can learn the concepts but to gain understanding, you have to put those concepts to practice or full use. This is why internships and apprenticeship programs are so essential.

Those that know, do. Those that understand, teach.

- Aristotle 384 BC – 322 BC; Greek philosopher, polymath, & one of the fathers of Western philosophy.

This quote has been butchered in recent times to “Those that can, do! Those that can’t, teach!” Nothing can be further from the truth. Why would someone that can’t do something, teach it? We need to honor our teachers and not degrade them. If you know a thing or two, spread the knowledge if you’re able.

The ignorant are always prejudiced and the prejudiced are always ignorant.

- Charles V. 1500 – 1558; Holy Roman Empire Emperor.

Ignorance and prejudice go hand in hand. Prejudice usually grows out of ignorance. Most of the time people are prejudiced because they don’t have full knowledge or understanding of the other person or idea. They haven’t taken the time to acquaint themselves with the other side. Once you fully understand another person or idea, only then can you fairly judge. One of the perks of a good education is realizing how limited your knowledge is, which is why education should be a right.

Sell (or give) a man a fish, he eats for a day, teach a man how to fish, he eats for the rest of his life.

- (Possibly coined by Karl Marx. Often attributed to Chinese philosophers Lao Tzu 6th century BC; Chinese philosopher. (A.k.a. Laozi, circa 5th century BCE) and Confucius 551 BC – 479 BC; Chinese teacher, politician, & philosopher. Although sometimes attributed to Jesus Christ, this proverb does not exist in the Bible’s New Testament.

It is better to teach someone to self-sustain rather than sustain them indefinitely. This is one of the primary reasons for a good education system. A person with a good education will not only survive in the real world but depending on their level of education, can thrive. Thus creating opportunities, exemplifying creativity, and discovering new knowledge that benefits all of humanity.

Bonus

Experience is a hard teacher because she gives the test first, the lesson afterward.

- Chinese Proverb

Sometimes, the only way to get good experience is to get in there and make your mistakes. Take your lumps. Failure isn’t failure but lessons toward success.